This is an episode of PR in the Real World like no other.

Julia Petryk is a Kyiv-based PR professional who understands what comms on the frontlines really is.

On 24 February 2022, Russia invaded Ukraine, with Russian President Vladamir Putin announcing the commencement of a three day ‘special military operation’.

The invasion is into its fourth year.

Within the first hours of the Russian full-scale invasion of Ukraine, Julia Petryk founded the PR Army.

The initiative was a response to the Russian violation of international agreements and its brutal invasion of Ukraine. PR and Comms experts got together to build strong Ukrainian presence on the global arena and make Ukrainian voices vocal all over the world.

In this raw interview, Julia shares her story with PR in the Real World, detailing her experience in our profession and the impact of Europe’s largest war since World War II on her life as a PR professional.

Listen, or watch, this unique interview for a genuine insight into PR on the frontlines.

Connect with Julia on LinkedIn: https://www.linkedin.com/in/julia-petryk/

Learn about the PR Army: https://www.pr.army/

Discover the Tech PR School: https://product-pr.com/

Find more of Julia’s work: https://calibrated.agency/

The Rooster of Borodianka: https://www.maidanmuseum.org/en/node/2138

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