In this powerhouse episode of PR in the Real World, host Tony Garner welcomes Sarah Waddington - interim CEO of PRCA and co-founder of Socially Mobile - for a rich discussion on the current and future state of PR. Sarah shares her journey from regional agency leader to national advocate for professional standards, diversity and regional inclusion.

We delve into the impact of geopolitical and technological changes, the role of AI in communications, and how initiatives like PitchForward and Socially Mobile are reshaping industry norms. Whether you're an agency leader, comms professional, or aspiring practitioner, this episode is packed with insights on leadership, lifelong learning and building a more inclusive PR industry.

Want to know more about what we discussed? Here's some helpful links...

Sarah's website: https://www.sarah-waddington.co.uk/

Sarah's LinkedIn: https://www.linkedin.com/in/sarahwaddingtoncbe/

Socially Mobile: https://www.sociallymobile.org.uk/

CIPR: https://www.cipr.co.uk/

PRCA Pitch Forward: https://www.prca.global/explore-pr/campaigns/prca-pitch-forward

Future Proof Community: https://wadds.co.uk/futureproof

Institute of Directors: https://www.iod.com/

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