In this episode, Our Cow co-founders Bianca and Dave share the toughest chapter in their journey, from floods that nearly sank the business to betting it all on a bold subscription idea. They reveal how “Operation 300” turned desperation into a thriving community of loyal customers, why crowdfunding gave them more than just capital, and how Our Cow grew from a tiny butcher shop into Australia’s paddock-to-plate network supporting farmers nationwide. It’s a raw story of risk, resilience, and building something bigger than themselves.