Episode 1 – Our Story: From One Facebook Post to Feeding Australia

In the very first episode of Paddock Talk, Our Cow co-founders and beef farmers Bianca Tarrant and Dave McGiveron share the raw, unfiltered story of how it all began. From life on the farm before Our Cow, to battling bushfires, drought, and a cattle price collapse, they open up about the moment that changed everything — a single Facebook post selling beef direct to customers.

You’ll hear how that post turned into a nationwide meat subscription service that now supports over 150 producers and delivers to more than 100,000 households. Bianca and Dave talk about the early days of deliveries from the paddock, leasing their first butcher shop, and scaling a business without losing the personal connection to farmers or customers.

They also share why giving farmers a direct path to market matters more than ever, how the livestock industry really works, and what it means when customers choose quality, traceable, Aussie-grown meat over convenience.