Jenna Greenfield Wanderers
Aaron Besnainou Oxya Origin
Bilal El-Alamy PyratzLabs
Robin Vallat

In the 2023 Metaverse Summit panel discussion on Web 2.5, participants address the challenge of limited Web 3 user numbers and the need to engage both Web 2 and Web 3 users effectively. They stress the importance of prioritizing user experience (UX) and caution against early token launches that can complicate game mechanics and create conflicts of interest. The key is to provide an exceptional gaming experience while gradually introducing Web 2 users to concepts like NFTs, anticipating mass adoption in due time.

When it comes to marketing Web 3 games to both user groups, the strategy involves empowering the existing Web 3 community to assist in attracting Web 2 users. Short-form animation and storytelling are highlighted as effective marketing tools. Moreover, it's crucial to utilize traditional acquisition channels such as ads and social media to directly target Web 2 users, recognizing that they may not naturally transition to Web 3. Building a devoted Web 3 community can play a significant role in broadening the game's reach.

Speaker links 

Jenna Greenfield

https://www.linkedin.com/in/jennasagegreenfield/

https://metaverse-summit.org/speakers/jenna-greenfield/

Aaron Besnainou

https://www.linkedin.com/in/aaron-besnainou02/

https://metaverse-summit.org/speakers/aaron-besnainou/

Bilal El-Alamy

https://www.linkedin.com/in/bilal-el-alamy/

https://metaverse-summit.org/speakers/bilal-el-alamy-2/

Robin Vallat

https://www.linkedin.com/in/robin-vallat-9842ab19b/

https://metaverse-summit.org/speakers/robin-vallat-2/

Blogpost

https://metaverse-summit.org/exploring-web-2-5-bridging-the-gap-between-web2-and-web3-gaming/

Podcast episode https://podcasters.spotify.com/pod/show/metaverse-summit/episodes/Panel-BUIDLing-engaging-Web3-games-for-Web2-users-The-Web2-5-paradigm-e2a1ur1

Video

https://youtu.be/-XzZ0HVKUqU

Metaverse Summit 

https://www.linkedin.com/company/metaversesummit

https://mobile.twitter.com/metaverse_conf

https://t.me/metaversesummit

https://www.facebook.com/metaversesummit

⁠www.metaverse-summit.org⁠