Web 3 is experiencing a surge of interest from major global brands, with nearly 40% of these brands diving into web3 NFT projects. However, NFT volume has hit a two-year low, raising concerns. On the bright side, web 3 offers opportunities like digital ownership, digital scarcity, and the formation of new cultural movements.

Brands are actively exploring avenues such as gated content, incentivizing user co-creation, and utilizing NFTs to enhance community and identity.

This paradigm shift presents both challenges and opportunities for brands, including infrastructure, analytics, privacy, awareness, use cases, utility integration, new business models, and evolving regulations. Success hinges on delivering real value to end-users and integrating Web 3 into the marketing landscape while building brands around community and ownership.

Speaker links

https://www.linkedin.com/in/marcphilippeb/

https://metaverse-summit.org/speakers/marc-baumann/

Blogpost

https://metaverse-summit.org/navigating-the-complex-world-of-web-3-challenges-and-opportunities/

Podcast

https://podcasters.spotify.com/pod/show/metaverse-summit/episodes/The-Road-to-Web3-Mass-Adoption-with-Marc-Baumann-e29uj1c

YouTube

https://youtu.be/ymSeEYScJiA

Metaverse Summit 

https://www.linkedin.com/company/metaversesummit

https://mobile.twitter.com/metaverse_conf

https://t.me/metaversesummit

https://www.facebook.com/metaversesummit

⁠www.metaverse-summit.org⁠