This week, I talk with Laura Behrens Wu, co-founder and CEO of Shippo, a company that’s transforming the way e-commerce businesses handle shipping logistics. If you’re not in the e-commerce world, you may not have heard of Shippo, but for those who are, it’s a big deal. They help businesses seamlessly get products from A to B with some of the simplest, most elegant shipping solutions out there. Laura’s story is especially remarkable—she’s one of the few female CEOs of a billion-dollar company, and Shippo has grown into a powerhouse, serving more than 50,000 businesses. We dive into how she’s led this growth, the values that drive her and her team, and how they turned a boring problem into something extraordinary. Join me as we explore Laura’s journey, her leadership, and what it really takes to build and scale a company like Shippo. Let’s get to it!

In this episode:

• (00:00 ) - Intro


• (03:40 ) - How Laura became the “stick figure girl”


• (07:45 ) - How optimism serves Laura and her team


• (11:14 ) - Handling customer feedback and roadmaps


• (21:14 ) - The complexities of shipping logistics


• (33:49 ) - Laura’s vision for Shippo and empowering SMBs


• (39:21 ) - Improving customer experience


• (44:13 ) - Adding personality to a brand


• (46:52 ) - Building a strong co-founder relationship


• (57:42 ) - Company culture and values


• (01:06:19 ) - Leading with authenticity


• (01:12:09 ) - Lessons learned from managing remote teams


• (01:18:03 ) - How Laura’s global upbringing has shaped her


• (01:21:57 ) - The role of community and personal growth


• (01:25:55 ) - Reflections on immigration and personal identity


• (01:29:52 ) - Laura’s beautiful future


• (01:32:07 ) - Who Laura is becoming​

Get full show notes and links at https://GoodWorkShow.com.

Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.