Why did Donald Trump win?

Trump is back. Back again. He's secured the Electoral College majority needed to become America's 47th president and looks on track for a popular vote majority—the first Republican to pull that off in more than 20 years. 

A New York Times breakdown shows that across just about every type of county—urban, suburban, older population, younger, white, black, Latino—Trump improved his numbers. 

Surprising to many was Trump's large improvement among Latinos of all kinds, despite—or maybe in some cases because of—his hardline immigration stances and insult comic Tony Hinchcliffe calling Puerto Rico a "floating island of garbage" at his Madison Square Garden rally shortly before the election. Yet seven percent more Puerto Rican Americans appear to have voted for Trump this year than in 2020.

One person who is less surprised than many is today's guest, Patrick Ruffini, who wrote a book predicting much of this called Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP. He's a Republican Party strategist, a pollster for Echelon Insights, and writes at The Intersection.