Paul Anderson: NZSki CEO on the deal with Sunac-BonSki to attract Chinese skiers to New Zealand
Update: 2025-12-03
Description
A new partnership deal in the ski industry aims to tap into the booming Chinese market.
NZSki and Sunac-BonSki have signed on, giving New Zealand direct access to 13.5 million active skiers in China.
NZSki CEO Paul Anderson told Mike Hosking while the New Zealanders and Australians make up the bulk of skiers, they’ve seen an increasing number of Chinese visitors to ski areas – particularly Queenstown.
He says they’re no longer the traditional bus tours of groups that came through from China, but high spending free independent travellers.
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