DiscoverThe Pete the Planner® ShowPaying for your own destruction...for the dopamine
Paying for your own destruction...for the dopamine

Paying for your own destruction...for the dopamine

Update: 2025-06-04
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We know it’s bad for us—and we still buy it. In today’s Storytime with Pete, we dig into the bizarre economics of spending money on things that actively hurt us: alcohol, junk food, and those late-night dopamine bombs we call “treats.” Why do we do it? Blame your brain chemistry. Pete unpacks the science of dopamine, the illusion of indulgence, and the very real cost of self-sabotage—with just enough sarcasm to keep you from crying into your curly fries. This one’s part money talk, part emotional intervention. Bring your budget... and maybe a kale smoothie.

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Paying for your own destruction...for the dopamine

Paying for your own destruction...for the dopamine

IBJ Media