People-Centric GTM: Mark Kilen's Framework for B2B Growth

Update: 2024-03-27

Description

What's the secret behind crafting successful go-to-market strategies that stand the test of time and market shifts? In this episode, Mark Kilens, people-first GTM champion, shares how to align customer problems with product offerings amidst the rapid commoditization of software development, and what role continuous learning plays in this ever-evolving landscape. Join us as we unravel the mysteries behind sustainable marketing, experimentation, and the pivotal role of people-first approaches in activating exponential growth for brands.

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People-Centric GTM: Mark Kilen's Framework for B2B Growth

#box-pro-ellipsis-173227842046053{-webkit-line-clamp:2;}People-Centric GTM: Mark Kilen's Framework for B2B Growth

People-Centric GTM: Mark Kilen's Framework for B2B Growth

Vijay Damojipurapu

People-Centric GTM: Mark Kilen's Framework for B2B Growth