Personalising the Shopping Experience with Julie Stevanja, Wrapd (Formerly Her Black Book)
Description
In this special publisher spotlight episode of Flex Your Hustle host, Michelle Lomas sits down with Julie Stevanja, the co-founder of Wrapd.ai, formerly Her Black Book. Julie and her twin sister founded the original Her Black Book with a mission to make shopping easier and more personalised, and to help consumers discover new and exciting brands. As the newly rebranded Wrapd, they hope to take this even further and open up the market to a broader, and more male audience.
In this Episode, Julie and Michelle talk about the new rebrand to Wrapd, what it means for the consumer and brands, and discover the interesting ways Wrapd are creating holistic campaigns that help move product and build brand.
Flex Your Hustle is proudly brought to you by Commission Factory. If you’re tired of paying for clicks and impressions, Commission Factory is a pay-on-performance marketing platform where you pay only when tangible sales are generated, not just eyes on the page. Reach out to find out more.
Flex Your Hustle is proudly produced by the team at Ampel. Ampel is an audio content agency specialising in podcast, radio, and audio content creation. For more information, head to www.ampel.com.au or reach out to us at hearhere@ampel.com.au
Host: Michelle Lomas.
Executive Producer: Josh Butt
Head of Strategy: Michelle Lomas
Audio Editor: Alan Fang
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United States
