DiscoverMedical Education PodcastsPhysician, know thyself: Applying brand management principles to professional identity in academic medicine
Physician, know thyself: Applying brand management principles to professional identity in academic medicine

Physician, know thyself: Applying brand management principles to professional identity in academic medicine

Update: 2025-07-15
Share

Description

Like it or not, you're a brand. Manage it well and you get promoted, grow reputation, and achieve career fulfillment. Manage it poorly and you get burned out and experience career stalls. Here, @theBranzetti et al. use brand management to provide guidance.


Read the accompanying article here: https://doi.org/10.1111/medu.15601

Comments 
loading
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Physician, know thyself: Applying brand management principles to professional identity in academic medicine

Physician, know thyself: Applying brand management principles to professional identity in academic medicine

Medical Education