Businesses face an unprecedented challenge: determining who’s real and who’s fake online. With fraudsters’ rising sophistication and the ease of creating synthetic identities, companies struggle to protect their platforms while maintaining a frictionless experience for legitimate users. Manual review processes are overwhelming teams, false declines are hurting revenue, and bad actors continue to find new ways to exploit vulnerabilities.

Pipl

Pipl is the world’s leading identity intelligence platform, leveraging over 740 billion trust signals to separate real identities from fake ones instantly.

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The platform revolutionizes how businesses approach trust and safety by automating identity verification at scale. Through its sophisticated Identity Trust Score™, organizations can instantly approve legitimate users while flagging suspicious accounts for further review.

This dual approach significantly reduces manual moderation needs—by up to 70% according to customer data—while ensuring platform integrity remains intact. The system’s global reach, covering over 5 billion trusted identities and 28 billion unique identifiers, enables businesses to expand confidently into new markets without compromising security.

Pipl Features

From seamless API integration to advanced trust scoring capabilities, each component works in harmony to help businesses scale their operations while maintaining robust security measures. Here’s a detailed look at the key features that make Pipl the industry leader in identity intelligence:

• API Integration: Simple integration allows instant trust scoring for each user action.





• Automated Decisioning: Custom thresholds for automated approvals, denials, or additional verification.





• Global Coverage: Comprehensive identity verification across international markets.





• Identity Trust Score™: Real-time scoring based on extensive trust signals and connections.





• Pipl Trust Console: Intuitive interface for manual review of edge cases.





• Trust Signals: Rich data set to power custom decisioning engines and machine learning algorithms.

Getting started with Pipl is straightforward. After integrating the API into your workflow, you can immediately begin receiving trust scores for user actions. Define your risk thresholds based on your specific needs, and let the system automatically handle routine cases while flagging suspicious activities for review.

Pipl provides us additional information about the customer that allows us to quickly identify whether a purchase is valid.

Ashley N., Fraud Manager, OpenTable

The future of your platform’s trust and safety starts with a simple conversation. With cybercrime and synthetic identities becoming increasingly sophisticated, there’s never been a better time to strengthen your identity verification processes. Pipl’s identity intelligence experts are ready to demonstrate how our platform can help you reduce manual reviews, automate trusted user approvals, and protect your business from emerging threats.

Whether you’re handling thousands or millions of transactions, we’ll customize a solution that scales with your needs. Take the first step toward robust identity verification and automated trust decisions – connect with our team today.

Contact Pipl Sales

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Originally Published on Martech Zone: Pipl: Transform Your Trust and Safety with Identity Intelligence