With over 2 billion logged-in users monthly, YouTube is a powerful channel for brands, marketers, and influencers to showcase content and tap into an extensive audience base. It’s been an invaluable tool for businesses to achieve their goals and influencers – YouTubers – to reach their dreams. If you want to maximize your success on YouTube, understanding views and likes is critical.

Likes, comments, and views are all leveraged in the YouTube algorithm to ensure videos are found in recommendations and searches, dramatically increasing the likelihood that your videos are seen.

• A YouTube View is generally counted when someone watches a video for at least 30 seconds. However, YouTube uses various algorithms to ensure views are genuine and not artificially inflated. They count views from logged-in and logged-out users, but they filter out any views that appear to come from bots, repeated views over a short period, or any unusual activity that might suggest fake views.





• A YouTube Like on a video requires viewers to log into their Google account. This requirement ensures that each like is tied to a specific user, preventing anonymous, bot, or spam interactions.

Comments on YouTube videos can also boost their visibility by signaling to the platform’s algorithm that the content is engaging. Videos with active comment sections often experience increased watch time as viewers participate in discussions, which can lead to a higher algorithmic boost. A high comment count also adds social proof and credibility, enticing more viewers to click and watch.

Working to get more YouTube likes and comments on your YouTube page from your YouTube Subscribers is a strategy that virtually every successful YouTuber has mastered.

Why YouTube Matters

YouTube is essential to most businesses and influencers for several reasons:

• Second Largest Search Engine: After Google, YouTube is the second most-used search engine worldwide. This makes it a vital platform for reaching audiences who search for information, products, and services.





• Global Reach: YouTube’s reach is truly global. It’s available in over 100 countries and supports around 80 languages, allowing brands to engage with a diverse audience. This makes it ideal for businesses that want to go beyond local or regional marketing, tapping into an international audience and broadening their market reach.





• Visual and Auditory Engagement: Videos are uniquely engaging because they combine visual and auditory elements. This allows brands to create more memorable immersive experiences than text or images alone. Viewers can see, hear, and feel the message, which increases the likelihood of retaining information. Video content can also evoke emotions and build trust with audiences more effectively, helping brands create stronger connections.





• High Engagement Potential: YouTube allows for comments, likes, shares, and subscriptions, creating opportunities for real-time engagement. It also fosters a community around channels where users can interact with the content and each other, making it easier for brands to build a loyal following. Additionally, features like live streaming and premieres allow for real-time interaction, helping brands connect with their audience in a more personal and interactive way.





• Diverse Content Types: YouTube supports various content formats, including shorts, tutorials, product reviews, vlogs, webinars, advertisements, and more. This flexibility allows brands to create content that appeals to different stages of the customer journey, from awareness to consideration and purchase.





• SEO and Discoverability: YouTube videos can significantly boost SEO rankings because Google owns YouTube. Videos often appear at the top of search results, and well-optimized videos with keywords, tags, and descriptions can drive traffic on YouTube and through Google searches. This enhances a brand’s discoverability across multiple search platforms.





• Detailed Analytics and Targeting: YouTube offers analytics that helps marketers understand viewer demographics, behavior, and engagement. Plus, with YouTube Ads, you can target ads based on age, gender, location, interests, and even specific search terms. This precise targeting ensures that your content reaches the most relevant audience, optimizing ad spend and increasing ROI.

With these factors combined, YouTube is a unique platform for marketers to tell compelling stories, reach wide-ranging audiences, and build lasting brand connections.

Why Do Views on YouTube Matter?

YouTube’s system decides which videos to show on the site in search results and personalized recommendations for its users. The more views a video has, the more significant its impact on that system. If your video continues to be engaged with a growing number of users, the algorithms will then show it to more users. And, of course, as more people view your video, it will draw more subscribers to your channel. More subscribers means more views. It’s an algorithm and system that can skyrocket growth when you put forth the effort in both developing your content and then promoting it. Increasing likes and YouTube views is core to that success.

Building a successful YouTube channel requires patience and a consistent, assertive approach. It’s easy to get discouraged when growth is slow, but it’s crucial to remember that YouTube success doesn’t happen overnight. The most successful creators have spent months, even years, refining their content, engaging with their audience, and building a recognizable brand. Start by setting realistic goals and commit to a consistent content schedule. Consistency signals to viewers—and YouTube’s algorithm—that you’re dedicated to your channel, which helps your content appear more often in searches and recommendations. Each piece of content in this phase is an opportunity to learn, refine, and adapt based on what resonates with your audience.

Being assertive means actively promoting your channel, asking for likes and subscriptions, and connecting with viewers in the comments. Invite your audience to subscribe and engage by asking questions or encouraging discussions about your content. Cross-promote your videos on other platforms like Instagram, Facebook, X, or LinkedIn to reach a wider audience and drive traffic to your channel. Additionally, assertively analyze what’s working and what isn’t.

Use YouTube Analytics to track viewer demographics, watch time, and engagement patterns. This data can help you refine your content strategy and focus on what drives growth. Remember, developing a successful YouTube channel is a marathon, not a sprint. By staying patient and assertive in your efforts, you’ll steadily build a loyal audience that appreciates your value, naturally leading to increased subscriptions, likes, and views.

<div class="wp-block-group__inner-container is-layout-con

Comments