In a digital landscape filled with skeptical consumers and short attention spans, capturing a website visitor’s interest—and keeping it—can feel almost impossible. Without any form of social proof, visitors may not trust your brand or feel compelled to take action, whether signing up for a newsletter, booking a demo, or completing a purchase. Social proof aims to solve this challenge.

What is Social Proof?

Social proof is the psychological phenomenon where people look to others’ actions to guide or influence their behavior. For websites and marketers, this means that if potential customers see others engaging with a product or service, they’re more likely to follow suit. From product reviews to testimonials, social proof builds trust, creates urgency, and encourages conversions. However, manually displaying this information is tedious, and static testimonials can quickly lose effectiveness.

Pulse

Pulse is a powerful tool from Proof that displays real-time notifications about visitor activity on your website. This simple yet effective addition showcases live engagement, creating a sense of urgency and a Fear of Missing Out (FOMO) effect that’s irresistible to new visitors. With Pulse, website owners can convert up to 300% more visitors by building instant credibility and trust. Trusted by over 20,000 sites, Proof helps brands leverage social proof to increase conversions by 10-15% on average per page.

Pulse offers website owners an effortless way to enhance conversion rates. By showing visitors that others are actively engaging with your brand, you can:

• Build Trust Instantly: Visitors see recent actions, which reassures them of your brand’s popularity and reliability.





• Create Urgency: Highlighting real-time engagement encourages faster decisions by making visitors feel they could miss out.





• Increase Conversions: Pulse can significantly impact your bottom line with an average conversion lift of 10-15% per page.

Pulse Features

Pulse has features that enhance credibility and boost conversions without complicated tech or lengthy setups. From customizable notifications to real-time analytics, Pulse empowers you to tailor social proof to fit your brand’s unique needs and objectives.

• Easy to Set Up: Copy and paste the Pulse pixel into your site header, and you’re ready.





• Customizable Settings: Adjust each notification campaign’s timing, position, and display rules.





• Real-Time Notifications: Show recent activities like sign-ups, purchases, or form submissions to create credibility.





• A/B Testing: Experiment with variations to see how much of a lift Pulse brings to your conversions.





• Analytics Dashboard: Track conversion improvements and see the real impact of Pulse on your sales and lead generation.





• Zapier Integration: Automate conversions by connecting Pulse with hundreds of apps and tools in your marketing stack.





• Fast Load Speed: Pulse’s lightweight JavaScript ensures your page loads quickly and that notifications display without delay.

Proof integrates seamlessly with virtually any website, including popular platforms like Shopify, WordPress, and custom-built sites. Additionally, you can connect Pulse notifications to your favorite tools through Zapier, allowing you to automate social proof and streamline your entire marketing funnel.

Examples of Pulse in Action

Pulse is a versatile tool suitable for various types of web pages:

Landing Pages

Use Hot Streaks to show total downloads or sign-ups over the last 30 days, building instant credibility.

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Product Pages

Display the Live Visitor Count to create scarcity for products in limited stock, boosting urgency.

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Webinar Registrations

Show total or recent registrants to encourage others to sign up for your upcoming webinar or event.

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