Uncover the art of planning for the next 12 months and master the balance between immediate targets and long-term vision. Our guest Amy Franko shares insights on key metrics that truly matter, avoiding the trap of being overwhelmed by data. Discover the power of having a clear “North Star” to guide your sales efforts and the impact of prioritizing actions like outbound conversations to consistently hit your goals.

But that's not all! Mark and Amy delve into the critical role of accountability and coaching in executing effective sales strategies. We identify the common pitfalls of annual planning and how to keep your sales strategies from gathering "digital dust" by integrating consistent reviews. If you're ready to transform your sales approach and thrive in this competitive field, this episode is packed with actionable strategies and insights you won't want to miss.

👤 About the Guest

Amy Franko worked in sales at IBM and Lenovo before becoming a Sales & Growth Strategist for her own company. She’s also a keynote speaker and author of The Modern Seller. 

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