Is cold calling really dead, or have we just forgotten how to harness the power of the phone in our sales strategies? Discover the truth behind the myth that you can't use the phone for prospecting. Mark divulges ways to pair calls with emails and text messages for unparalleled success.

Learn the underappreciated value of voicemails in letting your personality and tone shine through, adding a human touch that text alone can't achieve. You’ll see how a blend of persistence, tone, and the right messaging can cut through the digital noise and foster real connections with your prospects.

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