Playvalve’s Misha Syrotiuk On Creative Strategy, Monetization And AI That Works
Update: 2025-07-17
Description
Creative fatigue, rising UA costs, AI hype—it’s a lot for today’s app marketing team. But Misha Syrotiuk, Head of Growth at Playvalve, cuts through it with a clear playbook.
Recorded at the MobileGroove Podcast Suite @MAU, powered by Bigabid, this episode dives into why ad-driven studios need tighter creative strategies, how Playvalve balances monetization with player experience, and how AI is helping scale smarter.
No buzzwords. No silver bullets. Just the direction you need to succeed in 2H 2025.
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