Policy Pressure: Communicating at the Speed of Change
Description
Briefing Room Virtual Salon Series
Policy Pressure: Communicating at the Speed of Change
As policy shifts reshape the landscape of science and innovation, communications teams are under pressure to adapt—fast. From drug pricing reforms to changing regulatory expectations to rapidly evolving funding landscapes, the stakes for how biotech and pharma tell their stories have never been higher. This session of The Briefing Room brings together communications leaders and brand strategists to explore how policy turbulence is transforming messaging, positioning, and public trust in the life sciences.
Moderator:
Virginia Amann, Founder & CEO, ENTENTE
Speakers:
Annalee Armstrong, Senior Editor, BioSpace
Maria Ghazal, President & CEO, Healthcare Leadership Council (HLC)
Michael Heifetz, Managing Director, Alvarez & Marsal Public Sector Services
United States
