Power Up Your Profits with Plant-Based Menu Options - Meredith Marin, Vegan Hospitality
Update: 2024-07-20
Description
In this episode, Meredith Marin, CEO of Vegan Hospitality, shares insights on how to cater to vegan guests and the importance of plant-based options in the hospitality industry.
- Why catering to vegan guests matters (01:16 ) - Understanding the importance of inclusivity and the "veto vote" phenomenon.
- Common reasons people adopt a plant-based diet (08:22 ) - Health benefits, sustainability concerns, and animal welfare considerations.
- Developing a vegan guest strategy (12:14 ) - Mapping the guest journey and ensuring a consistent experience for vegan guests.
- Menu engineering and labeling (17:28 ) - The importance of accurate labels, color psychology, and effective menu descriptions.
- The benefits of separate vegan menus (20:38 ) - Minimizing service mistakes and enhancing the guest experience.
- Certification and industry standards (23:40 ) - Vegan Hospitality's Global Hospitality & Tourism Certification and its impact on the industry.
You may also enjoy:
- Meredith on Russell of Hotels (YouTube)
- Inspiring Change Through Hospitality - Jeff Stanford, Stanford Inn
- How We Use Nutrition & Wellness Programming To Serve Our Guests - Sid Garza-Hillman, Stanford Inn
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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
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