Preserving Culture Through Rapid Growth with Rob Ertmann
Update: 2025-05-09
Description
Rob Ertmann, President of Mo’ Bettahs, joins Zack Oates live to share how the brand scaled from 22 to over 60 locations while staying true to its “be aloha” culture. Rob explains how simplicity, consistency, and operational focus helped Mo’ Bettahs deliver great guest experiences at every stage of growth. He shares insights on training, culture preservation, and why handling mistakes the right way builds loyalty.
Zack and Rob discuss:
- How Mo’ Bettahs scaled without losing its aloha vibe
- Why simplicity beats complexity when scaling a brand
- How leadership stays connected by being present in stores
- How guest recovery creates stronger loyalty than perfection
- Why responding fast to feedback is a competitive advantage
- Tactics for maintaining food quality across rapid expansion
Thanks, Rob!
Links:
https://www.linkedin.com/in/rob-ertmann-61b93927/
https://www.mobettahs.com/
https://www.instagram.com/mobettahs/
https://www.linkedin.com/company/mo-bettahs/
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