Pricing Mistakes and How to Avoid Them
Update: 2023-09-05
Description
Topics Covered In This Episode
- Understanding Pricing Mistakes: Jeff and Mercer delve into common pricing errors, emphasizing the clarity in price display and the pitfalls of misaligned product-market fit.
- Art and Science of Pricing: Pricing incorporates both artistic intuition and analytical thinking, exemplified by measuremarketing.io's 47-hour course strategy and the value-based pricing approach.
- Differential Pricing for Varied Clients: The nuances of offering similar services at different price points based on client size and the intricacies of client negotiations.
- Small vs. Major Business Dynamics: While the majority of product offerings remain consistent, there are distinct differences when catering to small businesses versus large enterprises. This includes challenges faced and the impact potential.
- Incorporating Profit Margins: Pricing is a confluence of margin, time, and effort considerations. Jeff's personal experiences with price adjustments underscore the importance of refining pricing strategies.
- Navigating and Learning from Pricing Mistakes: Emphasizing the growth mindset, the session underscores the importance of iterative pricing adjustments and viewing mistakes as learning opportunities. Jeff concludes with actionable takeaways for listeners and a call to engage further with "Business Unfiltered".
Have a question or feedback about Business Unfiltered. Record an audio message https://s.bcast.fm/business-unfiltered-with-chris-mercer-and-jeff-sauer?episode=p8m632zn
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