Professionalism is Killing Your Brand: Here's the Cure
Description
I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.io
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Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.
- (00:00 ) - Intro
- (03:31 ) - Redefining professionalism
- (05:58 ) - Dave's journey
- (09:39 ) - How Dave's strategy generates leads
- (17:37 ) - First steps to being more yourself
- (24:05 ) - Why going "too" narrow is important
- (34:24 ) - Self-deprecation as a copywriting tool
- (41:45 ) - Picking the right fight
- (51:06 ) - Dave's last advice
- (55:52 ) - Top 3 resources
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→ Buy my book: https://book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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United States
