Professionalism is Killing Your Brand: Here's the Cure
Update: 2024-05-21
Description
Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.
- (00:00 ) - Intro
- (02:27 ) - Redefining professionalism
- (04:54 ) - Dave's journey
- (08:35 ) - How Dave's strategy generates leads
- (16:33 ) - First steps to being more yourself
- (23:01 ) - Why going "too" narrow is important
- (33:20 ) - Self-deprecation as a copywriting tool
- (40:41 ) - Picking the right fight
- (50:02 ) - Dave's last advice
- (54:48 ) - Top 3 resources
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
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