Professionalism is Killing Your Brand: Here's the Cure
Update: 2024-05-21
Description
Corporate speak sucks.
Dave Harland, copywriter and creative director of Copy Or Die, shares how ditching professionalism and embracing authenticity can help you revive your brand.
- (00:00 ) - Intro
- (02:27 ) - Redefining professionalism
- (04:54 ) - Dave's journey
- (08:35 ) - How Dave's strategy generates leads
- (16:33 ) - First steps to being more yourself
- (23:01 ) - Why going "too" narrow is important
- (33:20 ) - Self-deprecation as a copywriting tool
- (40:41 ) - Picking the right fight
- (50:02 ) - Dave's last advice
- (54:48 ) - Top 3 resources
***
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Finally...
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