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Suyra Prakash was introduced to kombucha while living in Denver, Colorado, in 2017, and he brought back a taste for it to India. However, he was unable to find good kombucha, so he started brewing it at home, working for a year until he got it right. His friends encouraged him to start selling. But Surya was not satisfied. His goal was to create a low-sugar kombucha that would still appeal to the Indian palate. Finally, at the end of 2021, he launched Heaven’s Elix, selling an authentic kombucha based on a green and black tea base.

I was not able to find a good product. I was unable to get good kombucha at an affordable rate anywhere. Either it was too expensive and good, or it was affordable and bad. So I decided to make my own at home and provide it to people in similar situations like mine. That’s how Heaven’s Elix Kombucha came about.

Their kombucha is brewed in five-liter glass jars. They have now grown to employ three people and ship pan-India.

We don’t filter our kombucha; ours is a live kombucha. We have worked with the delivery partner. They can ship pan-India within three to four days maximum. During shipping, it carbonates itself. We store it at the right temperature, and we have cold storage here. So we ship it at the right fermentation level. So once it travels, it carbonates on the go. And once you get it in your home, you let it sit it for one or two hours, get all the bubbles settled down, and then you have a physical kombucha in your hand.

Customers

Among the customers they meet at farmers’ markets are different groups. Some are health-conscious people into yoga or other fitness regimens. Then there are people avoiding processed foods or reducing sugar, counting calories with every meal. Another groups are the people who want a different type of cocktail or mocktail, which they can make with kombucha.

Surya has seen changes in customer acceptance over the past four years:

For the first two years we were in business, it was difficult. More than 50% of the people did not know what kombucha was. And the ones who knew, they were like, “Kombucha is not really my type of cup of tea. I’ve had kombucha before, I don’t like this.” But those are the people who I try to catch, and I try to give them a sample. And once they tried it, okay, this is better than the last one I had. But for the last two years, more people are learning about it. Now people are starting to know more about it and acceptance is growing.

Flavors

They offer a wide range of flavors, including:

• Original OG – crisp, clean, classic kombucha.





• Lavender Calm – floral, aromatic, smooth.





• Sulaimani Pop – our spiced rebel, brewed like the tea you grew up on.





• Hibiscus Hit – tart, punchy, unapologetically red.





• Rose Reverie – delicate, romantic, nostalgia in every sip.





• Hops Hype – bold, bitter, a craft brew twist you didn’t see coming. Inspired by the IPA Surya tasted in Colorado.

Sulaimani and Hops are the best sellers.

Cans

To facilitate shipping they have recently added kombucha in 250ml cans. These are currently on offer at a discount of Rps 518 for a 4-pack (usually Rps 740). The company pays the shipping costs.

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Kimchi and Almond Cookies

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Their kimchi is very popular. Spicy, crunchy, and authentically crafted. It was developed in response to customer demand. They also make two types of cookies. The Almond Cookies are nutty and sweet; the Butter Cookies use farm-fresh butter.

We are selling our cookies, using the proceeds to fund our kombucha. Since we are completely bootstrapped, we are not taking any money from outside. Cookies are easy to sell. Kombucha, you have to basically hold people and then you have to pour it in their mouth. But cookies, they will just sell like hot cakes.

Classes

They’ve offered classes in home brewing for the past year and have trained over 100 people,

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Join us for an interactive, hands-on workshop where you’ll learn the secrets of making your own fizzy, flavorful, and gut-friendly kombucha from scratch.

What to Expect:

• Tasting Session: 20 mins – Try different kombucha flavors
• Brewing Session: 40 mins – Learn how to brew from scratch
• Q&A: 20-30 mins – Get your kombucha questions answered

Take Home With You:
1️⃣ A bottle of original kombucha (enjoy or use as a starter)
2️⃣ Instruction sheet to guide your future brews
3️⃣ Excel sheet to track your kombucha batches

Podcast

Listen to the podcast to hear Surya tell the story of Heaven’s Elix.

The post Profile: Heaven’s Elix, Chennai, India appeared first on 'Booch News.