DiscoverWomen's BusinessProof That You Can Grow A Purpose-Driven Business With Knitwear Designer Genevieve Sweeney
Proof That You Can Grow A Purpose-Driven Business With Knitwear Designer Genevieve Sweeney

Proof That You Can Grow A Purpose-Driven Business With Knitwear Designer Genevieve Sweeney

Update: 2024-09-22
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Genevieve Sweeney is a designer and founder of a self-titled knitwear brand, who shares her journey into the fashion world with me, from working with big brands - both high street and designer - to founding her own business, where she prides herself on her commitment to slow fashion, British manufacturing and sustainable design. 

Genevieve was influenced early on by her grandfather's craftsmanship, and her passion for knitting started in childhood, and I love this episode because Genevieve is a gentle and considered woman, who shows that anyone can build a brand with purpose if they have the desire and drive. 

The discussion also delves into the personal challenges of balancing motherhood and entrepreneurship, as well as Genevieve's aspirations for the future of her business.

Find Genevieve's website here

And find the brand on Instagram here 

Don't forget to join the conversation with me on Instagram here 

My community doors are now closed but you can join the waitlist for the next intake here

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Thank you so much to Tapd for supporting this episode.   

Tapd is an EFT Practice run Denise Hanrahan.  

More commonly known as Tapping, EFT stands for Emotional Freedom Technique and is an amazing way to lower everyones favourite stress hormone - cortisol. 

It is also brilliant for dealing with anxiety, grief, panic attacks, even creative blocks. It could be the somatic practice you need to get yourself ‘unstuck’ 

For more info, check out tapd.co, that’s T A P D . Co  or DM Denise on insta here

Listeners will also benefit from a 20% discount on any one to one session. Use code ‘business’ when booking. 

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Episode highlights:

01:12  Meet Genevieve Sweeney: Champion of Slow Fashion
02:15  Genevieve's Early Influences and Career Beginnings
04:03  The Journey Through Education and Early Career
07:58  Navigating the Fashion Industry: High Street vs. Luxury
16:50  The Birth of a Sustainable Knitwear Brand
25:19  Scaling a Business: Brand Positioning and PR Strategies
26:00  Challenges and Successes in Gaining Press Coverage
27:09  Transition to Wholesale and Team Expansion
30:54  Balancing Motherhood and Business Growth
35:21  Improving the Knitwear Industry: Sustainability and Innovation
44:04  Future Goals: Micro Factory and Apprenticeships
45:28  Final Reflections and Personal Insights
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Proof That You Can Grow A Purpose-Driven Business With Knitwear Designer Genevieve Sweeney

Proof That You Can Grow A Purpose-Driven Business With Knitwear Designer Genevieve Sweeney

Nicky Elliott