Two weeks ago, the Proteas made an eye-catching announcement on their social media channels. Crunchyroll, the global leader in anime, is set to become the Associate Team Sponsor for the Proteas Men’s series in India, running from 14 November to 19 December. The Crunchyroll logo will feature prominently on the back of the Proteas Men’s playing shirts across all formats, including Test, ODI and T20I. Beyond cricket, this partnership reflects the ways sport in general and anime capture the intensity of competition and the joy of shared fandom. Brett Wilson, member of Animefanatika, speaks to Lester Kiewit to explore what Crunchyroll is and how anime and sport intersect.

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