Hey everyone, welcome into the UAC Best Practices podcast. We're really focused on this podcast for chiropractors looking for best practices to grow their clinics. UAC is a group of close to 100 docs who do over $400 million annually in revenue. And there's a lot of wisdom that comes from that, a lot of genius and a lot of scar tissue. And so we can tap into that so you learn something.

We know you're gonna be better off for it and quite frankly. We're all better off for it, too So with that said I'm gonna introduce my co-host Dr. Brian Capra take it away cap

Dr. Brian Capra (00:35 .026)
Thanks, Alan. Yeah, we have a great guest today. It's a long time friend of mine, somebody I pulled into UAC and I'm sure the group is really happy to have him and he's also super excited to be here. Yeah, so we want to, again, share some things that you can learn and implement, but maybe probably as we've been going on today, some of the you can learn and help avoid big mistakes. Right? So it could be just as valuable if not more so. But today...

Dr. Jay | CEO EMBODI | Co Host (00:53 .945)
you

UAC Chiropractic (01:02 .373)
Yeah. Hey, Brian, I have to say something that you probably don't know, Jay, but for it was probably three or four years, Brian kept saying, I got to get my friend Jay into UAC. And I was like, I don't know who Jay is. And you got to know Jay. Jay, you don't know Jay? You got to meet Jay. I heard your name, Jay, for four years before you ever came around. And then you came in and you're easy guy to love. You just slid right in and brought your energy to the whole group.

Dr. Jay | CEO EMBODI | Co Host (01:30 .713)
Thanks brother.

UAC Chiropractic (01:30 .765)
It was funny, I was thinking today, like, Cap was telling me about Jay for so long before we ever got to meet, and Jay and I are now in an accountability group together, full disclosure, so. Anyway, sorry, I didn't mean to cut you off, but I had to slip that story in. I'd never told you that, Jay, yeah.

Dr. Brian Capra (01:35 .26)
That's right.

Dr. Jay | CEO EMBODI | Co Host (01:40 .663)
Yes.

That's awesome. Yeah.

Dr. Brian Capra (01:44 .469)
no, that's awesome. I had a strong arm into the group. Anyway, his name is Dr. J. Greenstein. didn't get that and say that. And I was like, you have to join. We were at dinner. He's like, fine, you got to join something. And I joined and I never went. But not because I don't want to. Anyway, Dr. J, thanks for joining. It's great to see you again. I'll see you in two minutes because we're staying in the same hotel actually having a meeting today.

UAC Chiropractic (01:59 .244)
Ha

Dr. Jay | CEO EMBODI | Co Host (02:09 .995)
Yeah, exactly.

Dr. Brian Capra (02:13 .48)
So, you know, again, we want to share some things that can help out docs, some best practices. What do you got working right now? What's something that comes to your mind that's made big impact on your business and your life and your practice?

Dr. Jay | CEO EMBODI | Co Host (02:27 .289)
I mean, I think the main thing for me is AI. We have got to get our profession engaged with AI. We say learn, play, and implement because those that do actually win.

Dr. Brian Capra (02:29 .884)
Yeah.

Dr. Jay | CEO EMBODI | Co Host (02:38 .147)
People are afraid of it. They're like, I don't know what to do with it. Like if you don't know what to do with it, just ask it what to do with it. Like it literally is that simple. Like don't overthink it. There are so many different tools out there now. There new tools coming out every day. There are so many different use cases. And typically, and I can ramble on about this for a long time guys, so cut me off whenever you need to. But like I think about the four different use cases. I think about talent management. I think about marketing. I think about operations related to patient experience.

Dr. Brian Capra (02:45 .576)
Yeah.

Dr. Jay | CEO EMBODI | Co Host (03:08 .191)
and retention and then I think about revenue growth and so how do we use those different elements of our businesses and apply AI appropriately and you know again if you've never started out with AI you should know a couple of things the first thing that you should know is that there's different types of AI there's generative AI which is the chat GPTs of the world Gemini, Claude, GammaApp, HeyGen they're all creating content based on a prompt that you give it there are custom

UAC Chiropractic (03:09 .292)
you

Dr. Jay | CEO EMBODI | Co Host (03:38 .191)
that you can make where you actually set up the GPT or the AI to actually provide a certain result for a repeated job task that you need to do over and over and over again. And then there's agentic AI where you're actually leveraging an AI tool or AI technology where that agent gets smarter over time. It literally will learn over time. And I think, you know, the leaders in our profession, the people who are in UAC, because we have our accountability group that Alan mentioned, and like we're talking

about this on a regular basis are implementing all of these types of AI in their practices to create leverage. know, again, really important for the chiropractic profession and individual docs to start using these tools but also start training your team to use these tools as well.

Dr. Brian Capra (04:26 .288)
Yeah, Alan, you and I spoke about this.

last week i think it was like i got this contract i gotta read this contract what if i miss something so and i'll just set something like why didn't i think of that and it's been like that more just because just give it to the chat gbtc would say and you know what it found a lot of mistakes actually that i was completely missing it had the wrong entity in there like in different places and all kinds of weird stuff and somehow i picked that up but yeah there's there's these things that um yeah i think yesterday or monday or like i

UAC Chiropractic (04:29 .941)
Mm-hmm.

Dr. Brian Capra (04:58 .332)
I got to create this presentation and rather than write the whole damn thing out, I just gave it some in uploaded some content and some things and said, this is what I'm trying to do. And boom, like way better than I could have done. And in five seconds. and then you told me about what was the presentation gamma or Gemma? Yeah. Spit out my presentation branded perfectly. Literally minutes. Like it was done.

Dr. Jay | CEO EMBODI | Co Host (05:17 .453)
Yep, Gamma, Gamma app. Gamma.app, yep.

Dr. Jay | CEO EMBODI | Co Host (05:26 .295)
These are incredible tools and I say this all the time when I'm talking about AI, it's it's never gonna get worse than it is today because tomorrow it's gonna be even better and the day after that it's gonna be even better.

And I just, want docs, especially in our profession, to not be afraid. They just need to try it, play with it as if they're playing with Lincoln Logs when they were a kid. You know, if something fell down, they would just pick up the logs and do it all over again. They would just play. And I think the more they experiment, the more they're gonna just get used to using it, and the more they use it, the more they understand how it's gonna create leverage in their business.

UAC Chiropractic (05:56 .629)
Jay, what's in, so those listening don't know, Jay owns several clinics in the Washington DC area. So like most people in UAC, you're not just sitting here talking to us from theory. This is very practical. I mean, you're looking every day, how can I use this to save money, get time back, get better patient outcomes? What's the most basic place you're seeing your doctors or your CAs or your clinics? Can you just give a real like,

Dr. Jay | CEO EMBODI | Co Host (06:09 .823)
yeah.

UAC Chiropractic (06:25 .514)
Where are people actually using it in your businesses right now?

Dr. Jay | CEO EMBODI | Co Host (06:30 .069)
Absolutely, I'll give a couple different use cases. So the first use case is going to be like recruiting and talent management. So like we had, we created a new position in our organization, someone who was going to be in the clinics, helping out with our ops team, because our ops team is completely remote. We don't have front desk CAs anymore. Everybody in the clinic produces revenue, but this one person is like the liaison between centralized ops in the clinics and we needed a job ad. And so we went to chat, GBT, my director of ops went to chat, GBT, put a prompt in that included our website, our core values, our mission statement.

and took job descriptions from a couple of different sources from Indeed, created this job description and did within two weeks we hired this A player because we had written it in a way that matched the psychographics of the type of person that we wanted. So there's one example. Another example is for our clinic directors and our CAs, you we've got KPIs, we've got a scorecard, we've got specific goals and metrics. So how do we create tactics around goals and KPIs that will help us achieve those goals? How do we reverse engineer it in a way

UAC Chiropractic (07:12 .862)
Yeah.

Dr. Jay | CEO EMBODI | Co Host (07:29 .913)
makes sense that we can leverage AI to help us with that reverse engineering. So we use it for goals and KPIs as well. Things that maybe we've never thought of before, like we're at 80 % of goal with this particular target, at 90%, we want to get to 100. What are the things that we need to do differently in order to achieve these goals? And so my team is using ChatDBT to help us get to our goals. So that's another use case. then lastly, marketing, just creating content from marketing is

UAC Chiropractic (07:55 .082)
Now.

Dr. Jay | CEO EMBODI | Co Host (07:59 .823)
just unbelievable. there's, there's you know our email campaigns have gotten better, our blog posts have gotten better, our social media organic posts have gotten better, our content calendar that's been created by these tools has gotten so much better, and of course it's about speed. Like Kat mentione