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Providing Real Value in Sales and Service

Providing Real Value in Sales and Service

Update: 2012-01-09
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What does it mean to "sell on value, not on price"? We hear upper management tell us that we provide the "greatest value" to our customers, but we don't always get the definition of what that means. Russ explains the 3 key elements that make up value to your customer.
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Providing Real Value in Sales and Service

Providing Real Value in Sales and Service

Russ Peterson