Psychology, Personalization, and the Future of the Web with Matthew Stafford
Update: 2025-07-28
Description
In this episode of Agents of Nonprofit, I sit down with digital strategist Matthew Stafford to explore how the online landscape is rapidly evolving—and what that means for nonprofits. If you’re relying on a DIY website or wondering why your traffic isn’t converting, this conversation is for you.
Topics We Cover:
- Why beautiful websites often fail—and how psychology and user behavior influence conversions
- The common pitfalls of DIY website design (and what nonprofits should do instead)
- The rise of AI search engines and the concept of AEO (Artificial Engine Optimization)
- How to increase your chances of being featured in AI-generated search results
- The future of hyper-personalized websites: one visitor, one unique experience
- Data privacy concerns and how even anonymous users leave digital fingerprints
- How platforms like Google and Facebook track behavior across the web
- Why websites should be tools for connection, not shields from it
To Learn More and Connect with Matthew:
BuildGrowScale.com
Matt@BuildGrowScale.com
Semrush SEO Traffic Study
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