Using Data to Build Donor Relationships That Last with Gregory Warner
Update: 2025-07-07
Description
In this episode of Agents of Nonprofit, I welcome Gregory Warner, founder of MarketSmart and creator of the Fundraising Report Card, for a deep dive into data-driven donor engagement. Whether you’re wrestling with donor retention or chasing ROI, this conversation offers a powerful blend of insight and strategy that reframes fundraising as a journey of shared values and lasting relationships.
Topics We Cover:
- Why many nonprofits misuse surveys and feedback tools—and how to fix it
- The “before and after” model for measuring impact and fundraising ROI
- What the Fundraising Report Card reveals about donor retention, upgrades, and lifetime value
- Why donor lifetime value (LTV) is the most predictive and essential fundraising metric
- How to identify and re-engage lapsed major donors hiding in your CRM
- The surprising statistic that 25% of major donors start at the major gift level
- Why relational fundraising beats transactional tactics—and how to offer lasting value
To Learn More and Connect with Gregory:
Fundraising Effectiveness Project
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