Shifting focus from print to digital, newsrooms are evolving how they tell stories and reach audiences. This shift also affected their business models. Publishers’ advertising revenues have taken a steep decline as competition increased through the Internet. 

Journalists like Emma Gilchrist are trying to change the tide by changing the business model. In 2018, she co-founded The Narwhal, an independent news organization sustained through an ad-free, subscription-based business model. Under this model, their newsroom continues to expand.

This episode, host Mohit Rajhans speaks with Emma about how to build trust online, where journalism is headed, and how The Narwhal's unique model enabled her team to take action when the RCMP illegally arrested one of their journalists. 

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