Depending on how you use the internet, to you, a “content creator” might mean a person making millions of dollars posting videos of their daily lives, a Twitch streamer earning sponsorships to marathon game, or a performing artist finding a new stage and global audiences online.

Whatever your reference, there’s no denying the creator economy is on the rise. Canadians are abandoning their traditional 9-5 jobs to pursue a livelihood as content creators. So, what does life as a content creator look like when the cameras aren’t rolling?  And as this economy grows, what supports and resources do Canadian creators need to flourish? 

This week, our host, Mohit Rajhans, speaks with Dr. Richard Lachman, an associate professor of Digital Media at X University, about the future of the creator economy. 

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