"Pure", "Clean", "Organic".  These words are designed to build consumer trust, but trust without proof can be dangerous.  In this episode we pull apart the marketing halo around these words and unmask why you shouldn't take them at face value.  If you are looking to protect your health, your wealth, and your values, it's time to look past the hype to see the reality.  

References:

https://www.bevnet.com/news/2015/lawsuits-target-pure-leafs-all-natural-claims/

https://topclassactions.com/lawsuit-settlements/lawsuit-news/pure-leaf-tea-class-action-says-brewed-in-usa-label-is-false/

https://www.cosmeticsdesign.com/Article/2024/04/23/Q-A-Attorney-breaks-down-Clean-at-Sephora-ruling/

https://topclassactions.com/lawsuit-settlements/consumer-products/cleaning-products/1-5m-settlement-reached-purex-natural-detergent-class-action/

https://www.classaction.org/blog/general-mills-sued-over-highsugar-cereals-bars#:~:text=The%20suit%20suggests%20that%20the,the%20Northern%20District%20of%20California.

https://www.crresearch.com/blog/setting-the-record-straight-on-clean-labels/

https://cleanlabelproject.org/pesticide-free-award-methodology/

https://projects.propublica.org/nonprofits/organizations/811559522

https://www.wec.cpa/media-hub/non-profit-to-for-profit-some-organizations-are-making-the-switch

https://www.ewg.org/areas-focus/toxic-chemicals/glyphosate#:~:text=After%20an%20initial%20set%20of,benchmark%20for%20glyphosate%20in%20oats

https://www.ams.usda.gov/services/organic-certification

https://pmc.ncbi.nlm.nih.gov/articles/PMC5747577/

https://archive.nytimes.com/well.blogs.nytimes.com/2016/09/30/are-wild-blueberries-more-nutritious-than-farm-raised/

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Until next time, keep exploring, stay curious, and remember, don't let quackery dictate your plate!