DiscoverNutrition UnmaskedThe Natural Illusion - Consumer trust on trial
The Natural Illusion - Consumer trust on trial

The Natural Illusion - Consumer trust on trial

Update: 2025-09-01
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Description

The word "natural" shows up everywhere, from juice boxes to supplement labels.  What does it really mean, though?  In this second episode on labels, we explore how consumers, companies, and the courts have wrestled with the slippery term.  From multi-million dollar lawsuits to FDA indecision, we'll uncover how a single word reshaped marketing and consumer trust.  

References:

https://www.fox13news.com/news/all-natural-simply-tropical-juice-forever-chemicals-pfas-lawsuit

https://www.law.uw.edu/news-events/news/2023/class-action-lawsuits#:~:text=Class%20action%20lawsuits%20are%20a,with%20its%20share%20of%20difficulties

https://charlestonlaw.libguides.com/c.php?g=1255231&p=9195720

https://tribecalawsuitloans.com/average-class-action-settlement/

https://www.txattorneys.com/faqs/what-percentage-do-class-action-lawyers-take/

https://www.courthousenews.com/snapple-drinks-arent-all-natural-class-claims/#:~:text=Courthouse%20News%20Staff%20/%20March%205,Categories%20/%20Uncategorized

https://www.ers.usda.gov/topics/food-choices-health/consumer-information-and-labeling/background#:~:text=The%201990%20Nutrition%20Labeling%20and,revised%20NFL%20by%20January%202021.

https://www.ftc.gov/about-ftc

https://www.ftc.gov/legal-library/browse/enforcement-policy-statement-food-advertising

https://www.fda.gov/food/information-select-dietary-supplement-ingredients-and-other-substances/dmaa-products-marketed-dietary-supplements

https://www.epa.gov/sciencematters/addressing-challenges-pfas-protecting-groundwater-and-treating-contaminated-sources

https://www.whitecase.com/insight-alert/epa-partially-rolls-back-pfas-drinking-water-rule

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Until next time, keep exploring, stay curious, and remember, don't let quackery dictate your plate!

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The Natural Illusion - Consumer trust on trial

The Natural Illusion - Consumer trust on trial

Elizabeth Pepple