In this episode of The Venue Success Podcast, host Tirzah Caffee welcomes Ian Ramirez, co-owner of Madeira Estates and co-founder of the Venue Help Desk. They discuss the importance of lead qualification in the wedding industry, sharing personal stories and insights on how to effectively educate couples about wedding costs, the role of transparency in pricing, and strategies for identifying red flags in leads. Ian emphasizes the significance of setting boundaries with clients and utilizing price anchoring to enhance sales. The conversation highlights the need for venue owners to be proactive in their approach to lead management and customer service, ultimately aiming for higher conversion rates and successful bookings.

Ian Ramirez is a wedding venue owner, sales specialist, and co-founder of Venue Help Desk. As the co-owner of Madera Estates—a top-rated Spanish-style wedding venue in Texas—he leads a team that hosts over 85 events annually and generates nearly $3 million in revenue each year.A proud recipient of Houston Business Journal's 40 Under 40, Ian brings nearly a decade of hands-on venue expertise to his teaching. He’s passionate about helping fellow venue owners streamline their systems, improve follow-up, and turn more leads into booked tours.Ian is a sought-after wedding venue coach and nationally recognized speaker, with appearances at Wedding MBA, Catersource + The Special Event, and more. He also holds the Certified Special Events Professional (CSEP) designation—because he believes great service starts with great systems.Now, he’s here to help you build yours.

www.venuehelpdesk.com

www.maderaestates.com

@venuehelpdesk

@maderaestates

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www.tirzahcaffee.com

@venuesuccesspodcast