In this episode of the Venue Success Podcast, host Tirzah Caffee speaks with Nina Addeo, owner of I Do Wedding Marketing, about the importance of social media in the wedding industry. They discuss strategies for finding ideal couples, crafting effective Instagram captions, maximizing engagement with visual content, and leveraging platforms like Facebook, TikTok, and Google My Business for visibility. Nina shares her insights on how to navigate the ever-changing landscape of social media marketing and offers valuable tips for wedding venues to enhance their online presence and connect with potential clients.

Nina Addeo is the owner of I Do Wedding Marketing, a social media marketing agency specific to the wedding industry. The agency specializes in taking broad marketing tactics and applying them to the niche and hyper-local needs of wedding professionals.Nina's in-house experience with venues fueled her passion and her knowledge of the event industry, allowing her to market to the specific pain points, processes, and performance metrics that are exclusive to wedding professionals. Nina Addeo is the host of the I Do Wedding Marketing podcast, which has over 100-episodes of marketing value for wedding industry professionals. Addeo is excited to be celebrating over 11 years of social media marketing experience specifically for wedding professionals. (Not bad when you consider Instagram is 14-years-old!)

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www.idoweddingmarketing.com

@idoweddingmarketing

www.tirzahcaffee.com

@venuesuccesspodcast