Quietly’s Approach to AI & Data in B2B Marketing with Sean Tyson & Anna Zhao
Description
Welcome back to Agents of Change! In this episode, Danielle O'Neill from Leadtail interviews Sean Tyson and Anna Zhao from Quietly. They dive deep into how data and AI are transforming the B2B marketing landscape.
Sean and Anna share their insights on the critical role of data in unifying teams and driving efficiency across departments. They discuss the distinction between content operations and marketing operations, highlighting the importance of AI in evaluating and improving these processes.
In this episode, you'll learn about:
- The role of data in marketing and operations
- How AI is revolutionizing content and marketing operations
- Practical strategies for implementing new tools and technologies in your team
- Insights from top executives at Quietly on the future of B2B marketing
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Show Notes:
00:00 – Introduction
01:00 – Meet Sean Tyson & Anna Zhao
04:00 – The Importance of Data in Marketing
10:00 – AI in Content and Marketing Operations
18:00 – Implementing New Tools and Technologies
25:00 – Future Trends in B2B Marketing
United States
