Quiz Marketing: Grow Your Business & Email List with Josh Haynam of Interact
Description
As marketing continues to become increasingly personalized, quizzes (no surprise) are a favorite form of shareable content.
From a consumer standpoint, they're informative and at the very least, entertaining... (Who doesn't want to know which Gilmore Girls character is their spirit animal?)
But from a business standpoint, quiz marketing may just be the very key you need to unlock your next level of growth.
Josh Haynam is the co-founder of Interact - a quiz building software helping creative entrepreneurs grow their businesses daily. We know quizzes can be hugely helpful for growing email lists, but Josh also shares a way for them to become your best new employee - saving you time and serving your potential clients well.
In this episode, he shares:
- how a quiz can fit into your marketing strategy
- how other creatives' businesses have flourished through quiz building
- why quizzes could be considered the MVP of opt-ins
- how quizzes can help website visitors find the right service / increase conversions
- how to create a quiz that resonates with your ideal client
- tips for building a quiz within just a few minutes using their new AI tool
Some of the links mentioned:
The Creative Cantina Podcast Website
The Creative Cantina Podcast Instagram
Hang with Cassie on Instagram
United States
