DiscoverThe Ross Simmonds ShowRSS 9: How Marketers Can Thrive During Budget Cuts & Downturns
RSS 9: How Marketers Can Thrive During Budget Cuts & Downturns

RSS 9: How Marketers Can Thrive During Budget Cuts & Downturns

Update: 2025-07-12
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In this episode of The Ross Simmonds Show, Ross tackles a crucial and timely topic: how marketers can not only survive but thrive during economic downturns. When budgets are slashed and expectations remain sky-high, too many marketers retreat. But as Ross argues, downturns are hidden opportunities for bold, creative, and strategic professionals. You’ll learn why your mindset matters, which marketing mistakes to avoid in a crisis, and most importantly, what you can do right now with limited resources to build brand equity, generate demand, and outmaneuver your competition.




Key Takeaways and Insights:


1. Mindset Wins the Long Game


- The best marketers stay calm and ruthlessly prioritize value.


- Budget constraints can clarify what really drives results.


- Insight: Constraints don’t kill creativity—they sharpen it.




2. The Three Biggest Mistakes Marketers Make in a Downturn


- ❌ Cutting brand investment entirely.


- ❌ Over-investing in high-cost, low-yield paid channels.


- ❌ Playing it safe and copying competitors.




3. Proven Tactics for Marketing with Zero Budget


- Repurpose your top-performing historical content.


- Example reuse: LinkedIn carousels, Reddit posts, YouTube Shorts. 




4. Earn Trust When Paid Clicks Are Too Expensive


- Invest in podcast appearances, guest posts, and owned content.


- Use first-party proprietary or curated data to support thought leadership.




5. Double Down on Your Current Customers


- Strengthen relationships via community, VIP content, and proactive help.


- Empower your customers to become brand advocates.


- Insight: Word of mouth cannot be budget-cut.




6. Embrace Evergreen Content


- Create assets that compound over time vs. quick hits.


- Focus on material that drives long-term ROI.




7. Collaborate for Free Distribution


- Build co-branded content and share audiences with aligned partners.


- Example: Ross shares a story about early Snapchat takeovers (“Snap Swaps”).




Resources & Tools:


🔗 Distribution.ai


🔗 Foundation Marketing 


🔗 HubSpot




— 👋🏾 Let's stay connected —


╰ Subscribe to my channel:  @RossSimmondsTV 


╰ Instagram:  @thecoolestcool  


╰ Twitter / X: @thecoolestcool  


╰ LinkedIn: linkedin.com/in/rosssimmonds

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RSS 9: How Marketers Can Thrive During Budget Cuts & Downturns

RSS 9: How Marketers Can Thrive During Budget Cuts & Downturns

Ross Simmonds