RV222 - Attribution is the problem (not the solution) | Go To Market Live Episode 38
Description
Welcome to Revenue Vitals, a weekly show where Chris Walker challenges the traditional status quo of B2B go-to-market strategies, covering areas like Digital Demand, RevOps, Sales Development, and GTM Strategy.
In this episode (GTM Live #38), Chris talks about:
Why attribution models are more of the problem than the solution
The limitations of traditional KPI systems in marketing and sales
Breaking away from the inbound vs. outbound debate
How a factory-like GTM structure can streamline pipeline creation
The challenges of working with partners and the pitfalls of PLG models
The critical role of RevOps in strategic GTM alignment
Redefining SDR roles and the value of integrated data
And more…
Listen to this full episode to learn how you can reshape your company's go-to-market approach for greater efficiency and growth.
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GTM Live is a weekly live event every Tuesday at 12pm CST. Register here to have Chris answer your specific questions.
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Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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