RV223 - Evolving The CMO Role (Art vs. Science)
Update: 2024-11-19
Description
In today’s episode, I’m sharing my interview on The Long Game podcast where we covered a variety of great topics like:
Being Misunderstood on LinkedIn
Attribution is a Tool (Not the Answer)
Reimagining the Role of the CMO
Demand Creation vs. Brand Awareness
Bootstrapping vs. Venture Capital
Why SaaS + Services is a Great Model
LinkedIn's B2B Potential
And more…
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Thanks to our friends at Hatch for producing Revenue Vitals, and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.
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