Guest: Jennifer Sproul: Chief Executive: Institute of Internal Communication

Jennifer Sproul is the Chief Executive of the Institute of Internal Communication (IoIC), the only independent professional body solely dedicated to internal communication. She leads IoIC’s efforts in setting standards and advancing the profession through qualifications, career development, thought leadership, and best practices.

A passionate advocate for the value of internal communication, Jennifer is a regular speaker and co-hosts the podcast ‘The Future of Internal Communication’.

With over 20 years of experience in professional associations, Jennifer has led strategic efforts across marketing, communications (internal and external), membership, professional development, and publishing.

In this episode, Jennifer unpacks the latest findings from the IC Index 2025, revealing key trends, challenges, and opportunities straight from employees themselves. What’s working, what’s not, and how can organisations adapt to build trust, boost engagement, retain talent and garner advocacy?

Tune in to discover the insights that could transform your internal communication strategy.
Join us as we discuss how organisations can adapt to boost engagement.

Host: Jo Dodds