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Raising cattle to produce quality beef is a process that gets better every decade. New research provides valuable knowledge, but the tricky part is getting this new information to our American ranchers, who are some of the busiest workers around.

This is where Meranda Small comes in. As a Livestock Production Extension Educator with the University of Idaho, Meranda is constantly working with ranchers under Idaho's Beef Quality Assurance (BQA) program which seeks to improve the competitiveness and profitability of Idaho beef producers and build consumer trust in the industry to expand markets for beef products in the retail and food service industries.

She shares how her own personal ranch lessons, good and bad, have also given her a basis to build a relationship with the cattle industry.