DiscoverThe Journal.Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.
Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Update: 2024-12-182
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BookTok, the corner of TikTok that’s all about books, has shaken up the publishing world. Over the last few years, the platform has pulled in new readers, especially in the romance and fantasy genres. And now some of the largest publishers in the U.S. are finding new talent and rethinking their strategies because of TikTok. We hear from an author, a bookstore owner and a publisher about how TikTok has transformed the book industry.




Further Listening:


-The Rise of the Tween Shopper 


-Inside One Publisher’s Fight Against Book Bans 


-Scholastic's Succession Drama 


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Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

Readers Can’t Get Enough of BookTok. Publishers Are Cashing In.

The Wall Street Journal & Gimlet