Reddit CEO says chatbots are not a traffic driver
Update: 2025-10-31
Description
Reddit CEO Steve Huffman clarifies that AI chatbots aren't significantly driving traffic to Reddit, with Google search and direct visits being the primary sources. Despite this, Reddit has strong partnerships with AI companies like OpenAI and Google, using Reddit data to train their AI products. Reddit's user base is robust, with 160 million daily users and 444 million weekly users, and they're growing internationally. Financially, Reddit had a strong quarter with a 68% revenue increase. They're investing heavily in search, with 20% of searches handled by AI, and exploring ways to engage new users.
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