Redefining AI: From Automation to Adaptive Systems with Daniel Hulme, Chief AI Officer at WPP
Description
Learn how Cambridge Spark can help your business transform with data and AI: https://cambridgespark.com
In this episode of Data & AI Mastery, host Dr. Raoul-Gabriel Urma sits down with Daniel Hulme, Chief AI Officer at WPP, to explore a bold rethinking of artificial intelligence—beyond automation and into adaptive, evolving systems.
Daniel shares how marketing is being reengineered through AI—dynamic segmentation, synthetic audiences, brand-safe content generation, and more—and how businesses must focus on frictions rather than blindly chasing trends. Drawing on decades of experience, he also reveals a powerful framework for AI defensibility built on data, talent, and leadership.
This is a must-listen for executives, AI practitioners, and innovators eager to move past hype and into action.
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Chapter Markers:
(05:50 ) The case for goal-directed adaptive systems
(08:05 ) Why businesses chase tech hype instead of solving problems
(12:34 ) Case study: Using AI to augment creativity at scale
(15:07 ) Micro-moments & the future of personalised, timely marketing
(17:00 ) Real-world transformation challenges (and how to overcome them)
(19:05 ) What gives AI efforts defensibility in business
(21:39 ) Biggest misconceptions business leaders have about AI
(24:46 ) Daniel on staying ahead: predictions, neuromorphic AI, philosophy
Useful Links:
Connect with Daniel Hulme on LinkedIn
Visit the WPP Website
Follow Raoul for more AI insights on LinkedIn
Explore Cambridge Spark’s AI upskilling programs at cambridgespark.com
United States
