Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap
Update: 2024-12-05
Description
In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.
Episode Highlights:
- [01:03 ] Kris’s Journey: From Sales to Founding Sendoso
- [03:02 ] Leveraging Personalization to Redefine Customer Engagement
- [06:55 ] The Changing Playbook for Hybrid Work and Customer Connection
- [10:00 ] Why Thought Leadership and Long-Term Branding Matter in Demand Generation
- [13:55 ] The Role of AI in Scaling Corporate Gifting and Direct Mail
- [22:17 ] Aligning Sales and Marketing for Seamless Customer Experience
- [35:31 ] How Gifting Fits into the Customer Journey
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