The Power of Purpose-Driven Brand Stories with David Aaker
Update: 2024-08-22
Description
In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.
Episode Highlights:
- [10:40 ] Purpose In Branding
- [23:40 ] The Value of Subcategories
- [32:42 ] Message Distribution
- [37:00 ] Marketing and AI
- [38:58 ] The Future of Marketing
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/4cBldZe
Instructions on how to do this are here.
Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com
Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
