Reducing the building products sales cycle and other existential questions
Update: 2025-11-04
Description
Tired of 2-year sales cycles? Losing deals because you're not speaking the right language?
In this episode, Tim and Carolina breaks down Project Fluent - the training framework that helped her become the top salesperson at her company and now helps building product sales teams accelerate their speed to cash.
The 4 Key Areas You Need to Master: Stakeholder Savvy (who matters when) Market Intelligence (where to focus your energy) Technical Mastery (credibility without overcomplication) Job Site IQ (the most underrated sales accelerator)
Whether you're new to construction sales or leading a team that's stuck, this framework gives you control of your pipeline.
🔗 Take the Project Fluent Assessment at projectfluent.scoreapp.com
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